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Rowe Morehouse

Rowe Morehouse

Growth · Product · Software Project Management · Frontend Dev · Design · Technical Writing · Sales

Bend, Oregon, 97701
(541) xxx-xx92


Rowe Morehouse


About

About

🚀 CROSS-FUNCTIONAL PRODUCT MANAGER, Marketer, Coder, and Technical Writer with a love for software. Strategic go-to-market thinker has Master's degree — plus deep hands-on technical skills including Amazon Web Services (AWS certified), Expert PPC & SEO, modern front-end Web Developer stack and workflow, expert HTML & web graphics + UI / UX prototyping for product design. User focused, customer service oriented. Flexible, empathetic coworker and team leader.

Work Experience

Work Experience

  • Founder / Principal Consultant — Trendara LLC

    Apr, 2008 - Sep, 202012 years 5 months

    ✔︎  Boutique marketing consultancy specializing in technology and financial services clients.

    • Created keyword campaigns for marketing VMWare products to developers. My copywriting and AdWords optimization reduced cost-per-lead by 37% while increasing lead volume at the same time. Managed their $350k AdWords spend.

    • Identified new traffic sources, hypothesized use cases, and implemented landing-page A/B testing experiments & improvements that increased a Financial Services client’s lead volume by over 600% with conversion rates as high as 23%.

    • Drove the overall value proposition and product marketing vision by collaborating closely with the CEO of a Fintech startup, resulting in a $500k seed round, and over $500k in initial sales.

  • Director of Marketing — RampRate

    Feb, 2008 - Apr, 20091 year 2 months

    ✔︎  Developed b2b marketing programs to sell cloud services to VP and C-Suite decision-makers. Wrote content for all touchpoints in the Buyer's Journey. Implemented Salesforce.com and aligned the marketing group and sales team on a lead generation process.

  • Founder / CEO — Wildwood Hills Search Marketing

    Jan, 2004 - Jan, 20084 years

    ✔︎  Founded this successful business-to-consumer internet advertising agency, and grew it to almost 200 brick-and-mortar clients via a productized service offering and a formalized, documented sales strategy.

    • Origin Story: After 2 years selling web advertising for other firms, I realized that most small businesses in your local yellow pages didn't understand the value of online marketing — due to its complexities and array of options. Business owners really wanted phone calls from new prospects. I had an epiphany moment and launched the world's first Pay-Per-Call performance marketing service.

    • I architected a scrappy toll free phone number-bank and call-tracking system using open source software and spreadsheets.

    • The key to the success of this business was the smart sales program, and my motivating commission structure which attracted top salespeople who I hired and managed.

  • Sales Executive — Web Media Online Advertising

    Jan, 2003 - Aug, 20041 year 7 months

    ✔︎  Direct Sales. We take Visa, Mastercard, and American Express … which will it be?

    • Sold all manner of CPC / CPA / CPM internet advertising media as an independent rep for multiple firms in LA and SF.

    • Purchased traffic at a discount and ran my own affiliate offers.

  • Online Marketing Specialist — Warner Bros. Online

    Jan, 2002 - Apr, 20031 year 3 months

    ✔︎  I was hired for hands-on viral marketing of home video releases (on DVD) for titles like The Matrix, Harry Potter & Scooby Doo. Generated millions of impressions for these global brands, contributing to gross sales around release dates.

  • Technical Project Manager — Razorfish

    Jan, 1999 - Mar, 20012 years 2 months

    ✔︎  Managed cross-functional, multi-disciplinary project teams for web development engagements w/ budgets ranging from $1 to $3 million.

    • Full accountability for cost / schedule / quality for the client — and overall P&L for the agency — which required a comprehensive understanding of financial and operational metrics and levers.

    • Learned the necessary soft-skills to motivate team members — when you have all the responsibility, and no direct authority.

    • Learned to clarify ambiguous requirements, identify hidden stakeholders, and influence client decisions.

    • Implemented project risk identification practices & change control procedures.

    • Used the best parts of Agile, Scrum, PMI PMBOK, and UML / Rational Unified methodologies.

  • Web Developer & User Interface Designer (UI / UX) — Move.com

    Mar, 1997 - Jun, 19981 year 3 months

    ✔︎  HTML / CSS / JavaScript. Vested + IPO during my tenure.

Skills

Skills

  • HTML5CSS3Basic React / AngularDevToolsUnix CLIGithubBasic Node / NPMAWS Certified-|-Google AdwordsLead GenerationConversion OptimizationA/B TestingWeb AnalyticsUser Experience Design-|-Visual DesignSketchZeplinPhotoshop since v1.0Video EditingManaging Designers-|-Managing EngineersSoftware Project ManagementAgile / Lean / ScrumProduct DevelopmentB2B & B2C Copywriting for ConversionTechnical Writing for Developers as an Audience-|-Sales OperationsSales EnablementSalesforce CRM Design & Implementation-|-Passion for LearningCuriosityListening, Empathy, and Courtesy
Education

Education

  • Master's Degree — Integrated Marketing Communications 
    University of Colorado Boulder

    3.8 GPA

  • Bachelor's Degree — Studies in Social Psychology & Computer Science 
    UC Santa Cruz

    Graduated with Honors. ✨

Certifications

Certifications

  • AWS Certified Solutions Architect (Associate) — Amazon Web Services

    ✔︎  Hands-on AWS cloud compute, networking, storage, and relational database knowledge. Software development life cycle, web & app servers, networking, caching, REST API, testing, and CI / CD. To prepare for the exam, it took me 2 weeks to read the spec for every single AWS service — around 100 at the time.

  • Salesforce Certified Sales Cloud Consultant — Salesforce.com

    ✔︎  Trained in client-facing, customer-centric discovery of business goals and challenges in order to design and implement Sales Cloud solutions. Requires a deep knowledge of business processes & technical architecture of complex SAAS. Also requires interpersonal acumen and emotional intelligence to navigate the opinions of the highest paid person in the room.

  • Google AdWords & Analytics Certifications — Google

    ✔︎  Mastery of building and optimizing profitable Google CPC and CPA advertising campaigns; including search, display, YouTube, and contextual. Advanced traffic and user behavior analysis using segmentation, cohort, channel, churn, and audience reports.

Publications

Publications

  • Author, ClickBank Ebook

    7th Edition published on: Feb 17, 2019

    ✔︎  Self-published an Ebook — under an assumed pen name — that has grossed a cumulative $1.3 million in passive revenue; 100% due to my evolving product roadmap, persuasive copywriting, obsessive customer focus, and automated PPC & email marketing efforts

Volunteer Work

Volunteer Work

  • Lead Instructor — ChickTech

    Mar, 2018 - Present

    ✔︎  I teach beginning web development to young people for this 501©(3) supporting women and girls in tech. My latest workshop is teaching them Markdown to write Github READMEs.

References

References & More

  • "Rowe's skills on the PM side were top notch. He understands technology and is great at motivating teams, a rare combination. He also contributed deep thinking on design and creative sides."  — Ken Manning, CEO at Outpost
  • "Rowe is a high energy salesman with a book full of contacts. He is a motivator, and an innovator with creative strategies to build business. He loves to learn and to share his knowledge."  — Donnie Ginkus, Enterprise Technical Cloud Sales at Oracle
  • "Whatever the situation or subject matter, Rowe always has something insightful to add to the mix. A thorough self-starter, he also has the ability to take those ideas and turn them into products and services. Faced with a new challenge, Rowe will focus and absorb the necessary information, develop an informed perspective, and deliver a solution which hits the mark. I can count on him to ask smart questions and give smarter answers."  — Matt Zimmerman, VP Engineering at Triple Byte

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