Founder / Principal Consultant — Trendara LLC
Apr, 2008 - Sep, 202012 years 5 months
Created keyword campaigns for marketing VMWare products to developers. My copywriting and AdWords optimization reduced cost-per-lead by 37% while increasing lead volume at the same time. Managed their $350k AdWords spend.
Identified new traffic sources, hypothesized use cases, and implemented landing-page A/B testing experiments & improvements that increased a Financial Services client’s lead volume by over 600% with conversion rates as high as 23%.
Drove the overall value proposition and product marketing vision by collaborating closely with the CEO of a Fintech startup, resulting in a $500k seed round, and over $500k in initial sales.