Rowe Morehouse

Rowe Morehouse

Sales Executive · Customer Sucess · Coder · Marketer w/ Master's degree & Certifications from Amazon AWS, Salesforce, Google, Meta.

Bend, Oregon, 97701
(541) xxx-xx92

Rowe Morehouse · View this doc as a printable .PDF file.



🚀  Sales Executive, Customer Sucess, Frontline Sales Manager, Coder, Digital Marketer w/ Master's degree & Certifications from Amazon AWS, Salesforce, Google, Meta.

Coachable · Massively Resourceful · Continual Learning as a Value · Innate Need for Achievement · Optimism · Resilience

Work Experience

Work Experience

  • Chief Revenue Officer (CRO) — Trendara - a Digital Agency

    Apr, 2009 - Present12 years +

    ✔︎ 14 years of successful delivery on all manner of Sales, Software, Product Dev, & Internet Marketing projects. We service B2B technology and financial services clients. Daily $$$ cash flow + happy customers. I manage direct sales & I’m also an individual contributor in sales & technical marketing.

    • Totally rewrote the Sales Playbook for a $20MM Bay Area SaaS company and trained their team of 10 remote sales reps on how to best sell the product to their ICP / target markets.

    • Drove the overall value proposition and product marketing vision & messaging for a Fintech startup, resulting in a $500k VC seed round, and over $600k in initial sales.

    • Created keyword campaigns for marketing VMWare products to developers. My copywriting and Google Ads optimization reduced cost-per-lead by 37% while increasing lead volume at the same time. Managed their $400k spend.

    • Identified new traffic sources and implemented landing-page A/B testing that increased a Financial Services client’s leads by over 600% — with conversion rates as high as 23%.

    • Hired and managed SDRs, and consistently smashed my own quota.

    • My "go to" techstack: Astro, tailwind, react, stripe, netlify, w/ blog engine, rss, schema, sitemap. Also Next.js & Vercel.

  • Director of Marketing / Sales Operations — RampRate

    Feb, 2008 - Apr, 20091 year 2 months

    ✔︎ Selling the Cloud / Managed Services. Developed a B2B Demand Generation program from scratch — including end-to-end strategy, sales collateral creation, Lead-to-Close SOP, and technical marketing infrastructure. Target: Enterprise VP and C-Suite technology buyers. Wrote content for all touchpoints in the Buyer's Journey. Managed Salesforce pipeline and aligned marketing & sales groups in a successful sales enablement effort.

  • Founder / Sales Manager — Wildwood Hills Search Marketing

    Jan, 2004 - Jan, 20084 years

    ✔︎  Founded this digital agency — the world's first Pay-Per-Call performance marketing service. Grew it to over 200 clients via a productized service offering and a formalized sales strategy. Did thousands of cold calls & managed 3 full-time AEs.

    • Technical: Architected a call-tracking system using open source software and spreadsheets. I also built an automated billing system that integrated w/ a leading credit card payment gateway.

    • The key to the success of this business was my sales management & coaching skills, the smart sales playbook & sales collateral I developed, and my motivating comp plan / commission structure which attracted top salespeople who I hired, trained, and managed.

  • Sales Executive — Web Media Online Advertising

    Feb, 2003 - Dec, 20041 years 11 months

    ✔︎  Direct Sales.

    • Sold all manner of SEO / PPC / Email / CPM Internet advertising as an independent sales rep for multiple firms in LA and SF, including ValueClick & others. Purchased traffic at a discount and ran my own affiliate offers.

    • Generated 100% my own leads; including prospecting at tradeshows / in-person events. Closed $$ ½ a Million dollars in business — unsupervised, commission-only.

  • Digital Marketing Specialist — Warner Bros. Online

    Jan, 2002 - Aug, 20031 year 7 months

    ✔︎ Technical marketing for major motion pictures like The Matrix, Harry Potter, and Scooby Doo. Collaborated with multiple Warner Bros. business groups. Generated millions of impressions for these global brands, contributing to gross sales around release dates.

  • Technical Project Manager — Razorfish

    Jan, 1999 - Apr, 20012 years 3 months

    ✔︎ Managed cross-functional project teams of 7+ for complex web development engagements w/ budgets ranging from $1 to $3 million. Responsible for cost / schedule / quality for my clients — and overall project P&L for the agency, which required a comprehensive understanding of financial and operational metrics & levers.

    • Would regularly clarify ambiguous requirements, identify hidden stakeholders & influence client decisions. Created Joe Boxer's first Ecom site, worked onsite at Cisco Systems in Silicon Valley, worked directly w/ founders of VC funded startups as the Project Lead from Razorfish, their Agency-of-Record.

    • Implemented project risk-identification practices & change-control procedures. Leveraged my formal training in Agile, Scrum, PMI PMBOK, and Rational software development methodologies.

    • Learned the necessary soft-skills to motivate team members — when you have all the responsibility, and no direct authority.

    • Vested + IPO duing my tenure.

  • Senior Web Developer — Move.com

    Mar, 1997 - Oct, 19981 year 7 months

    ✔︎ HTML / CSS / JavaScript / Photoshop — all day, every day. Vested + IPO during my tenure.



  • Insight SellingSandlerChallengerMEDDPICC-|-AWS CertifiedHTML & CSSNode / ReactDevToolsUnix CLI-|-Google Ads ExpertMeta Ads ManagerScraping & Lead GenerationCold Email - Technical, Messaging, & CadenceLanding Page Design & OptimizationA/B TestingAnalytics & Tracking-|-Visual DesignFigmaPhotoshopVideo EditingManaging Designers-|-Managing EngineersSoftware Project ManagementAgile / Lean / ScrumProduct DevelopmentB2B Copywriting for ConversionTechnical Writing for Developers as an Audience-|-Revenue OperationsSales EnablementSales Scripts & CollateralCRM Config & Integrations-|-Passion for LearningCuriosityListening, Empathy, Courtesy


  • Master's Degree — Integrated Marketing Communications 
    University of Colorado Boulder

    3.8 GPA

  • Bachelor's Degree — Studies in Social Psychology & Computer Science 
    UC Santa Cruz

    Completed degree in 2 years, age 20. Graduated with Honors. ✨



  • AWS Certified Solutions Architect (Associate) — Amazon Web Services

    ✔︎  Hands-on cloud networking, storage, database, and systems architecture. Strong understanding of software development lifecycle, web & app servers, the API economy.

  • Salesforce Certified Sales Cloud Consultant — Salesforce.com

    ✔︎  I know CRM integrations inside and out. Trained in client-facing discovery of business goals & challenges in order to design and implement Sales Cloud and Marketing Cloud solutions. Requires a deep knowledge of business processes, revenue operations, and technical architecture of complex SaaS. Also requires interpersonal acumen & emotional intelligence to navigate the opinions of high-profile stakeholders. I tune and tweak CRM & related SalesTech to best support the success of frontline salespeople.

  • Google AdWords & Analytics Certifications — Google

    ✔︎  Mastery of building & optimizing profitable Google Ads advertising campaigns; including search, display, YouTube, contextual, retargetig. Advanced traffic and behavioral analysis using segmentation, cohort, channel, churn, and audience reports.



  • Author — ClickBank Ebook

    7th Edition published on: Feb 17, 2019

    ✔︎  Self-published an Ebook that has grossed a cumulative $1.7 million in passive revenue; 100% due to my evolving product roadmap, persuasive copywriting, obsessive customer focus, and automated PPC & email marketing efforts.

Volunteer Work

Volunteer Work

  • Lead Instructor — ChickTech

    Mar, 2018 - Present

    ✔︎  I teach beginning web development to young people for this 501©(3) supporting women and girls in tech. My latest workshop is teaching them Markdown to write Github READMEs.


References & More

  • "Rowe's skills on the Project Management side were top notch. He understands technology and is great at motivating teams, a rare combination. He also contributed deep thinking on design and creative sides."  — Ken Manning, CEO at Outpost
  • "Rowe is a high energy salesman with a book full of contacts. He is a motivator, and an innovator with creative strategies to build business. He loves to learn and to share his knowledge."  — Donnie Ginkus, Enterprise Technical Cloud Sales at Oracle
  • "Whatever the situation or subject matter, Rowe always has something insightful to add to the mix. A thorough self-starter, he also has the ability to take those ideas and turn them into products and services. Faced with a new challenge, Rowe will focus and absorb the necessary information, develop an informed perspective, and deliver a solution which hits the mark. I can count on him to ask smart questions and give smarter answers."  — Matt Zimmerman, Director of Engineering at DoorDash
  • "Rowe is in his third year volunteering for ChickTech and has helped lead both in-person and virtual workshops for ChickTech's High School program. Rowe's latest workshop had some AMAZING student feedback. He broke down the steps clearly and made the content accessible and clear to students of all skill levels. I'm looking forward to having Rowe back again!"  — Kerstin Motsch-Reiter, National Programs Manager at ChickTech

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