About

Work Experience

• Sales Manager & Principal Consultant — Trendara - a Digital Agency

  Apr, 2009 - Present12 years +

  ✔︎ 15 years of successful delivery on all manner of Sales, Software, Product Engineering, & Internet Marketing projects. We service B2B technology and financial services clients. Daily $$$ cash flow + happy customers. I manage direct sales & I'm also an individual contributor in sales & technical marketing.

  • Totally rewrote the Sales Playbook for a $20MM Bay Area SaaS company and trained their team of 10 remote sales reps on how to best sell the product to their ICP / target markets.

  • Drove the overall value proposition and product marketing vision & messaging for a Fintech startup, resulting in a $500k VC seed round, and over $600k in initial sales.

  • Created keyword campaigns for marketing VMWare products to developers. My copywriting and Google Ads optimization reduced cost-per-lead by 37% while increasing lead volume at the same time. Managed their $400k spend.

  • Identified new traffic sources and implemented landing-page A/B tests that increased a Financial Services client’s leads by over 600% — with conversion rates as high as 23%.

  • Hired and managed SDRs, and consistently smashed my own quota.

  • My "go to" techstack: Astro, tailwind, react, stripe, netlify, rss, schema, sitemap, VSCode.

  • AI tools: GPT-4o, Google AI Studio & Google Vertex AI.

• Director of Marketing / Sales Operations — RampRate

  Feb, 2008 - Apr, 2009

  ✔︎ Selling the Cloud / Managed Services. Developed a B2B Demand Generation program from scratch — including end-to-end strategy, sales collateral creation, Lead-to-Close SOP, and technical marketing infrastructure. Target: Enterprise VP and C-Suite technology buyers. Wrote content for all touchpoints in the Buyer's Journey. Managed Salesforce pipeline and aligned marketing & sales groups in a successful sales enablement effort.

• Founder / Sales Manager — Wildwood Hills Search Marketing

  Jan, 2004 - Mar, 2008

  ✔︎  Founded this agency — the world's first Pay-Per-Call performance marketing service. Grew it to over 200 clients via a productized service offering and a formalized sales strategy. Did thousands of cold calls & managed 3 full-time AEs.

  • Technical: Architected a call-tracking system using open source software and spreadsheets. I also built an automated billing system that integrated w/ a leading credit card payment gateway.

  • The key to the success of this business was my sales management & coaching skills, the smart sales playbook & sales collateral I developed, and my motivating comp plan / commission structure which attracted top salespeople who I hired, trained, and managed.

• Sales Executive — ValueClick - (NASDAQ: VCLK)

  Feb, 2003 - Dec, 2004

  ✔︎  Direct Sales.

  • Hungry, motivated, inside sales closer. Sold all manner of PPC / SEO / Email Marketing / CPM Internet Advertising as an independent sales rep for multiple firms in LA and SF, including ValueClick & others. Pulled ~ $140k/yr on an unsupervised, commission-only basis. Generated 100% my own leads; including prospecting at tradeshows & other in-person events.

• Marketing Specialist — Warner Bros. Online

  Jan, 2002 - Aug, 2003

  ✔︎ Technical marketing for major motion pictures like The Matrix, Harry Potter, and Scooby Doo. Collaborated with multiple Warner Bros. business groups. Generated millions of impressions for these global brands, contributing to gross sales around release dates.

• Technical Project Manager — Razorfish

  Jan, 1999 - Apr, 2001

  ✔︎ Managed cross-functional project teams of 7+ for complex web development engagements w/ budgets ranging from $1 to $3 million. Responsible for cost / schedule / quality for my clients — and overall project P&L for the agency; which required a comprehensive understanding of financial and operational metrics & levers.

  • Would regularly clarify ambiguous requirements, identify hidden stakeholders & influence client decisions. Created Joe Boxer's first Ecom site, worked onsite at Cisco Systems in Silicon Valley, worked directly w/ founders of VC funded startups as the Project Lead from Razorfish, their Agency-of-Record.

  • Implemented project risk-identification practices & change-control procedures. Leveraged my formal training in Agile, Scrum, PMI PMBOK, and Rational software development methodologies.

  • Learned the necessary soft-skills to motivate team members — when you have all the responsibility, and no direct authority.

  • Vested + IPO during my tenure.

• Senior Web Developer — Move.com

  Mar, 1997 - Oct, 1998

  ✔︎ HTML / CSS / JavaScript / Photoshop — Vested + IPO during my tenure.

Skills

Education

Certifications

Publications

Volunteer Work

References From Supervisors Where Rowe Was A Direct Report